Exhibitions & Trade Shows

ad:tech Sydney, March 2012

2012-02-20T11:39:00.001+11:00

Thousands of representatives from companies from all around the world will travel to Sydney in March 2012 to attend what is fast becoming the central ‘hub’ of the digital marketing industry.

Executives from brand organizations of all sizes are expected to attend ad:tech 2012 in order to connect with industry peers at the top of their game who are introducing and showcasing new technology to the digital media world.

As well as new product launches, there will be many new initiatives gaining their first exposure within the industry which offers an opportunity for all attendees to be the first in their field to see developments in digital media and marketing field.

Ad:tech Sydney will bring together the highest concentration of digital marketing professionals in Australia and New Zealand. Last years event attracted over 2400 brand marketers, agency executives and decision makers.

The two day conference will feature many of the leading minds in the digital marketing industry. The adjoining exhibition at Sydney’s Convention and Exhibition Centre affords its participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media and expects to attract over 700 exhibitors before moving on to Melbourne then the rest of the world.

The Australian International Furniture Fair

2011-11-18T12:09:00.002+11:00

In February 2012 the Sydney Conference and Exhibition Centre, Darling Harbour will host The Australian International Furniture Fair. Features and attractions will include Hotel & Hospitality furnishings, seminars & design competitions.

If you want to catch up with the latest in global furniture design trends both for the home and and the hotel, motel, club and restaurant industry sectors then this is the show for you.

Also on display will be the latest industry developments in furnishings and fabrics including carpets, curtains & blinds, Manchester and other homeware items.

Seminars will include an impressive line-up of both International and Australian experts presenting informative sessions about trends, colours and lighting in furniture design.

Show will be open from 10am – 5pm from the 1st to the 3rd February 2012.

For help with your Exhibition Stand and exhibition furniture hire contact Exhibition Co. on 02 9972 1900

http://www.exhibitionco.com.au/

Show Your Energy Efficiency at the Carbon Expo Australasia

2011-10-26T09:52:00.000+11:00

People across the globe will be focusing on carbon reduction and energy efficiency in November, with a number of concurrent events being run in several countries. Australia is holding the Carbon Expo Australasia in the Melbourne Convention and Exhibition Centre on November 7 to 9. Events will also be held in Russia, Ukraine, America, Poland, and China over the same weekend.

While some of the exhibitors will have products to display, such as a new technology that enables carbon reduction or increases energy efficiency, many of the exhibitors will offer a service to attendees, like the managers of carbon offset projects, the providers of carbon accounting, auditing, and verification services, and the many other people who provide a service relating to the ever increasing carbon reduction industry, such as research or educational institutions, carbon market advisors and brokers, and risk managers.

It is much harder to show a service accurately in a small exhibition stand space, but it is possible to have an exhibition stand that aims higher than simply having a few brochures to hand out about your service.

Think about the services you actually do provide and how businesses and governments can benefit from those services. Look for benefits you can show physically to people who may visit your exhibition stand. For example, if your customers generally save one thousand dollars a month on energy bills after your energy efficient audit, you could make a display using ten extra large $100 notes. This could be far more attractive than simply showing a completed checklist with many ticks on it.

Videos can also provide a point of interest and add impact to your exhibition stand. Show your services in action and have testimonials from happy customers playing as you explain your services to the people who will visit your exhibition stand at the Carbon Expo Australiasia.

When designing your exhibition stand, you will want to consider the carbon footprint and impact, so ensure you use environmentally friendly lighting options, such as halogen downlights or spotlights instead of using fluorescent tube lighting.

Think about using recyclable materials or furniture pieces that can be reused by other exhibition stands in the future to reduce your carbon footprint as you exhibit at the Carbon Expo Australiasia in November. Hiring your exhibition furniture not only makes good financial sense, but is good for the environment, as others may hire the same furniture for different exhibitions.

Designing an exhibition stand for the Carbon Expo will take careful planning and consideration. You want to create an energy efficient and environmentally friendly stand that incorporates your values and branding as an environmentally friendly company.

Exhibiting at the Brisbane Good Food and Wine Show

2011-10-17T11:02:00.002+11:00

The Brisbane Exhibition and Convention Centre will be packed with hungry and thirsty people who love gourmet food and wine on November 4 to 6 this year with the annual Good Food and Wine Show. If you are planning to exhibit at the Good Food and Wine Show this year, you'll want an exhibition stand that will help attract people to your business.

The Good Food and Wine Show has already attracted thousands of members of the general public, restaurant owners, chefs, and gourmet suppliers in Melbourne and Sydney earlier in the year and it is finally the turn of Brisbane to enjoy the gourmet experience of the Good Food and Wine Show.

For vineyards and wineries, it can be extremely difficult to have a point of difference that people will remember about your wines, compared to the other many wineries who will also have exhibition stands at the show. The variety of food does provide more options, but it can still be hard to distinguish one brand of gourmet or handmade chocolates from another, for example, when visiting the multitude of stands at the show.

This is why it can be crucial to put plenty of time and thought into the design of the exhibition stand. You will want your stand to be different and to attract attention, while providing the practical amenities people will need to sample your wines, beers, and food produce.

While there are only so many ways to set up a bar area where people can sample wines or beverages, there are millions of ways to creatively decorate the space behind the bar to create a unique ambience to your exhibition stand. Consider using lights, signage, colours, and fabrics to create a different impact and make your exhibition stand attractive.

You can use different materials to promote different styles of wine. If your point of difference from other wineries is the old wooden casks you use to age your wine, for example, you might like to create a wooden bar with an old fashioned ambience within your exhibition stand and have large photos of your winery printed on signs behind you.

If you are showing the produce from a particular region, you will want to distinguish your produce from other regional products too. Showing a map of the region can help bring your produce recognition, so this could be an important part of your exhibition stand signage.

While most stands at the Good Food and Wine Show in Brisbane will focus on providing as many samples as possible, you can provide a unique and different experience with a little imagination. Think carefully about what makes your product different from its competition and design your exhibition stand to emphasise these values.

AOG 2012

2011-09-22T12:20:00.003+10:00

AOG will be held once again at the Perth Exhibition and Convention Centre 22-24 February 2012. AOG is Australia’s largest Oil & Gas conference and has consistently attracted big crowds of professional visitors. With over 450 exhibitors from over 16 countries, AOG is the perfect opportunity to get maximum exposure for your brand.

As the largest annual exhibition in the Oil Gas field AOG is the perfect platform to network, find new customers and gain maximum exposure for your products. Delegates attending will have the opportunity to see the very latest in subsea, asset management, flow control, safety and engineering from the world's leading EPC companies, operators, contractors and service and supply companies.

Being one of Australia’s largest IN-HOUSE stand builders, Exhibition Co is able to provide you an exciting stand, on time and on budget, which will entice people onto your stand so you can do what you are meant to do – network and obtain quality leads.

WAMEX 2011

2011-09-19T12:34:00.000+10:00

We’ve just had AIMEX (Asia Pacific’s International Mining Expo) here in Sydney last month and now The Western Australian Mining Expo will be held at Claremont Showground in Perth’s western suburbs between November 10th – 12th.

This is a trade only event for anyone in the mining industry from engineers, to operators and mechanics to sales/marketing and management staff. Exhibits will include mining equipment, supplies and services, environmental control and power generation amongst many others.

This event has proved highly successful to both visitors and exhibitors in past years and has been running – initially under the different name 'Minex' – for more than 10 years.

Visitors will attend for the opportunity to meet thousands of the major decision makers in the mining industry not just locally, but world-wide. Being a trade only exhibition means that the target market audience for innovations in mining equipment and technology sales will be under the same roof for the three days of the event. For all those working in the industry it is a must see event.

HIA Adelaide Home Show

2011-09-13T11:16:00.001+10:00

Home design and renovation as well as inventive gardening ideas are in vogue right now with all the reality shows focusing on fantastic and innovative living spaces for any size or shape. So the HIA Adelaide Home & Gardening Show 2011 will be expecting huge numbers this year when they open their doors between 14th – 16th October at the Adelaide Showground.

The event promises to showcase the very best and latest ideas in design, products and materials, with industry experts on hand to pass on ideas and advice in all areas of the home and garden improvement business.

The show is supported by the HIA (Housing Industry Australia) and is different from other home shows in that the landscape and garden areas are all included in the same show. A One-Stop-Shop for home and garden improvements.

Exhibitors will come from all walks of the industry including decorating, building, landscaping, appliance manufacturers….. kitchen, bathroom and home wares amongst many others. Visitors to the show will mostly be from the trade themselves looking for new tools, tricks and tips to make their lives easier in the building, renovating and maintenance industries.

As Renovating is becoming such a popular hobby, the show expects to attract more general public through its doors too. It will be open from 10am – 5pm with a $10 entry fee.

Retail 2011 Exhibition & Conference

2011-09-06T12:21:00.001+10:00

The Retail Expo is coming to Melbourne's Convention & Exhibition Centre in September and will showcase the latest brands, products and equipment from leading companies specializing in the retail industry, including innovations in security and display equipment and digital media used in the retail environment.

Over 200 exhibitors will include specialists in POP displays, in-store marketing, warehousing, shop-fitting, shop design to name a few. All the latest ideas and proven strategies will be on show. With over 7000 attendees expected it will be the ideal venue to mingle and network amongst suppliers, buyers and leading decision makers in the retail industry.

There expo will feature over 170 displays which are entered into the 2011 Marketing at Retail Awards. Here you will get to see the best examples of successful in-store displays and get the opportunity to find out what works for other retailers and discuss ways to improve your own business.

13th – 15th September, Melbourne Conference and Exhibition Centre.

IMATS 2011, Sydney

2011-08-30T09:56:00.001+10:00

Gathering at the Convention and Exhibition Centre, Sydney this September will be artists and enthusiasts from every aspect of the Professional Make-up Industry for IMATS (the International Make-up Artist Trade Show). Those involved in the beauty, effects, film, TV print or fashion industries or in selling to the consumer make-up market who want the chance to meet and mingle with the biggest names in the business and top make-up artists in their industry are encouraged to attend.

IMATS which holds international trade shows in Sydney, Toronto, Vancouver, London, New York and Los Angeles throughout the year is the biggest event of this kind for this particular industry. The show, organized by Make-up Artist Magazine, was the first event specifically geared towards the make-up and cosmetic industry when it was first held in Los Angeles in August 1997. Since then it has become one of the most respected and essential events in the calendar of anyone wanting to keep up with the latest technology, ideas and innovations in this industry.

IMATS offers the ideal opportunity for up-and-coming and professional make-up artists to learn about their industry and get educated on the latest products available on the market. They will also have the opportunity to stock their kits with some of the best and latest brands of cosmetics and meet other creative enthusiasts. It’s a perfect opportunity too, to learn new make-up applications and techniques. Professional make-up artists will hold live demonstrations throughout the event.

IMATS will also run two live student make-up competitions. This year, the challenge is to create tribal and mythological make-up looks whilst racing with other students against the clock. There will also be a ‘Make-up Museum’ which will showcase well known sculptures and designs from film and television and for those who want to network and socialize after the show an “Afterglow Party”

Held at Sydney Convention and Exhibition Centre, September 24th and 25th 2011. Tickets are $45 for the day or $75 for two days. Open Saturday 24th (General admission) 8:30 a.m. to 5 p.m. and Sunday 25th (General admission) 10 a.m. to 5p.m.

Is Your Business Ready for the Mind, Body, Spirit Festival in Sydney?

2011-08-23T10:26:00.001+10:00

Darling Harbour and the Sydney Convention and Exhibition Centre will be crowded between November 3 and 6 this year as the extremely popular Mind, Body, Spirit Festival will be back. Everyone who runs a business that caters for people who want to look after their spiritual, mental, or physical health should be keen to exhibit at the festival that attracts thousands of attendees every day of the event.

Although the Mind, Body, Spirit Festival is not until November, exhibitor spaces are booking fast, so you will want to secure your space very soon. Once you have secured your exhibition space, you need to work out a great design for your exhibition stand, so that your stand looks professional and attracts many people to your business. You will gain sales leads that will continue to build your business for many months, so you need to put in a great effort to ensure your exhibition stand is attractive.

Although the price of the exhibition stand does include a floor, walls, and company sign at the top of the exhibition space, you may like to consider the benefits of using a custom designed exhibition stand instead. With a custom stand, you have more freedom to design an innovative exhibition stand that will definitely attract attention. You are not restricted to a square or box shape for your stand and your space will be unique, with different walls, and flooring from every other stand at the festival. You can use the space to your full advantage, rather than stick to the traditional "booth" style stand.

Your business is unique and special and you offer unique products to your customers. Your exhibition stand should reflect this and be unique and different too.

Even if you choose to retain the flooring and walls provided for your exhibition stand, you will need to hire some exhibition furniture and equipment, such as additional lighting. The lights in the Sydney Convention and Exhibition Centre are high in the ceiling and will not create the right atmosphere within your own exhibition space. You will need spotlights, downlights, uplights, and even coloured lights to create the right effects within your exhibition space, building highlights and shadows to draw attention where you want it.

You may want to hire other technology such as flat screen television to show DVDs of your products or services and a PA system as well as the lighting.

Exhibition furniture includes seating for staff and customers, tables, and display equipment. You can hire pop up display stands or whatever sort of display stand will best suit your own products. Obviously, you will need to choose the display stands first and then select the right lights to highlight that display case.

If you are not used to designing an exhibition stand for your business, you should seriously consider hiring a professional stand designer, who can help you to choose the right furniture, display products, and ensure you have the right lighting and effects to create the atmosphere you want for your special exhibition stand. The difference between a professionally designed exhibition stand and one an unexperienced small business owner threw together is obvious to the beholder.

If you want to grow your business and attract many sales and leads from the Mind, Body, Spirit Festival, you will want to design the best exhibition stand for your products. Now is the time to start designing your stand for the November event.

The Online Retailer Conference and E-Commerce Expo, September 2011

2011-08-18T11:58:00.002+10:00

The Online Retailer Conference and E-Commerce Expo is a trade event for business people and decision makers in the leading online retail industries. It will be held at the Sydney Convention and Exhibition Centre between 26 and 29 September, with the expo on the 27 and 28 September. Retail is big business and the attendees will be looking for high quality exhibition stands that show the qualities of businesses they want to work with. Website designers, social marketers, and cross-channel multi-marketing experts will be competing for attention in the two days of the E-Commerce Expo.

Because the cost of the exhibition space is relatively high for this conference and trade expo, smaller business owners who exhibit may be tempted to skimp on the exhibition stand costs. However, this could be the costliest mistake anyone could make. Many of the attendees at the expo will have purchasing power for their retail businesses between $50k to $1 million a year and if you do want to attract the high players in the online retail industry, you will need to present a highly professional exhibition stand.

Designing a professional exhibition stand for online services such as promoting website marketing or SEO consultancy services can present a real challenge, because you won't have products as such to display. Website designers can at least display copies of websites they have designed, but the technology service based industries will need to be innovative and inventive to create exhibition stands that do attract attention. This is where a professional exhibition stand designer can help you to raise your stand above your competitors at the expo.

Since the exhibition is based on online retailing and e-commerce solutions, every exhibitor will want computers or technology showing their products and services. Connecting a laptop to a larger screen, such as a plasma or flat screen television is a good way to show the services you offer. You could also show DVDs or videos of your results and products on a large screen.

When designing your exhibition stand, pay close attention to the lighting, as you will need to provide additional lights to show the computer screens properly, especially if you want your potential e-commerce customers to interact with your technology within your exhibition stand.

Signage will be an essential component of any exhibition stand in the E-Commerce Expo. With good, professional signage, you can explain the benefits of your services and show the package deals you offer to potential clients. Branding and logo recognition is also enhanced by professional exhibition signs and banners. A two-metre printer can provide large signs with amazing colours and properties that is guaranteed to attract attention from the expo attendees.

The E-Commerce Expo is guaranteed to be an exciting event for all businesses who are associated with online retailing. Exhibitors at the expo will want professionally designed exhibition stands that provide potential customers with all the information they need to make the decision to purchase the products and services on offer.

AIME 2012

2011-08-15T11:22:00.001+10:00

Aime which stands for the Asia-Pacific Incentives and Meetings Expo will take place in 2012 on the 21st and 22nd of Feb. In Melbourne. The event is the largest exhibition showcase in Australia for the business event industry and has won the ”Exhibition of the Year” award at the Meetings and Events Australia (MEA) National Awards for the last three years.

The event is known to be the best forum to discuss the latest ideas and trends in the industry and connect with the right people and discover new and innovative products and services. Over three and a half thousand international influential suppliers and buyers are expected to attend the 2012 exhibition including 850 exhibitors from over 50 countries. This year will see many first time exhibitors too.

The event will offer business Masterclasses and seminars as well as access to a free program including the Welcome Reception, the AIME Club Night and the Globe Restaurant and Bar, all of which promise to create a unique networking opportunity offering up one to one contact with existing clients and potential future prospects.

This two-day event represents the best in business, the best in networking and promises to be the ultimate business solution.

At the Melbourne Convention & Exhibition Centre, Melbourne, Australia

Fine Food Australia 2011

2011-08-01T13:53:00.001+10:00

Fine Food Australia claims to be the ‘largest gathering of international and local food, drink and equipment for retail, food service and hospitality industries’.

The show will be held at the Sydney Convention & Exhibition Centre from Sept. 5th – 8th 2011 and anyone involved in hospitality, retail or the foodservice industry should make a date in their calendar to attend.

The event will showcase 100s of new ideas which promise to change the food industry for the better. Fine Food has gained the reputation as being the only truly international ‘foodie’ event in Australia. The latest gadgets, products & services will be on show so anyone in the industry can stay up to date with new developments.

To make it easier for visitors to navigate such a huge show, the event has been divided into dedicated zones such as “Bakery World”, Meat & Seafood World”, Drinks World and many more. Each zone will showcase new products and a range of equipment used in each category.

There will also be technology and equipment on show which not necessarily directly involved with food – but certainly used by the industry such as cash systems, scanners & software.

To keep things lively, Australia’s top foodies are invited to take up the gauntlet in a variety of food related challenges. ‘The Australian Culinary Challenge’ is one of the leading chefs competitions in Australia. Over four days top restaurants, apprentices and chefs will compete for recognition and cash prizes so if you are one of the exhibitors, come and show off your talents or if you are visiting the show, come and watch some of Australia’s finest in action.

Other competitions include Bakeskills, The Ofiicial Great Aussie Meat Pie Competition, The Barista Cup, Butcher’s Competition and The Great Australian Sandwichship.

Also The Food Industry Service Forum will invite a panel of guests to discuss their views on the state of the industry as a whole and trends and challenges involved with being in the service industry.

Exhibitors with last minute stand requirements or furniture hire needs should contact their chosen exhibition & hire company ASAP. Call or email Exhibition Co. if you need assistance.

ASIAL Security Expo 2011

2011-07-19T12:52:00.001+10:00

Australia’s leading security industry event; ASIAL (Australian Security Industry Association Limited) Security Conference is to be held at The Sydney Convention and Exhibition Centre, Darling Harbour on 24th & 26th August 2011. It promises to bring together local, as well as international specialists under one roof for two days of discussions, insights, issues and innovations affecting the security industry.

Events are held by ASIAL quarterly in most states for security practitioners to network and gain valuable information from a range of guest speakers. This conference will be their largest comprehensive exhibition covering both developments in equipment and services. It will be a fast paced and interactive event including speeches, presentations and case studies.

The exhibition will act as a showcase for new and innovative security products across all areas of the industry from CCTV to IT and highlight services both for Commercial and Industrial sectors. Organisers of the event are expecting over 150 individual exhibitors this year across two halls of the exhibition centre which will in turn is expected to attract over 4000 visitors from all areas of the security industry.

The Sydney International Spa & Beauty Expo

2011-07-06T11:18:00.001+10:00

The Sydney International Spa & Beauty Expo is coming to The Sydney Convention and Exhibition Centre on the 13th – 14th August. It is Australia's largest event for the spa & beauty industries. Professionals at all levels in the spa and beauty industries will have a unique opportunity to discover, experience and source the latest beauty products, treatments, ideas and equipment, from Australia's leading brands and suppliers.

Exhibitors can choose from a range of space and stand packages. There is the option for a basic shell scheme stand which includes walling, fascia board with your company's name, carpet, lighting and power or you can book a space only and design your own custom built exhibition stand.

As an exhibitor you will have the opportunity to talk directly to the decision makers in the business and meet with leading buyers and salon owners throughout Australia. It’s the ideal place to network and create new business contacts and build on existing relationships all in one place.

If you’re in the beauty business and attend the show either as an exhibitor or visitor you will be part of one of Australia’s most exciting expos which promises to bring the whole spa and beauty industry together in a truly energising atmosphere.

Exhibiting at at the JAA International Jewellery Fair, Sydney

2011-06-22T12:51:00.002+10:00

Exhibiting your beautiful jewellery creations at the JAA International Jewellery Fair will provide your business with access to over 6000 retail buyers, as well as making great connections within the jewellery industry. The JAA International Jewellery Fair will be held in Exhibition Halls 1 to 3 at the Sydney Convention and Exhibition Centre on August 28 to 30.

With more than 270 exhibition stands, most of which displaying jewellery, you will have a lot of competition, so you will need to make the most of your exhibition stand space. When you book your exhibition stand, you have the choice of simply booking the space or booking a conventional stand.

The conventional stand comes with walls, fascia, flooring, and two spotlights, but you will probably need more spotlights, downlights, and specialized lighting to show off your jewellery to the best effect. If you choose to hire only the space, you have far more options in the way you design your exhibition stand.

Creating a box exhibition stand, which includes the flooring, and walls of the stand does not limit you to having only a booth style exhibition stand, nor are you in fact limited to a box shape. You can create a ‘box’ exhibition stand in almost any shape, especially using lightweight fabrics, which can add a brilliant effect to any exhibition space.

Because jewellery is generally small, you need to show your customers how it will look on a real person. Consider creating small heads or even full size models to your signature piece. You may need to provide mirrors, so the retailers can try on the products. Lighting will be an essential element in displaying the jewellery, as you will want to highlight specific pieces.

Using pop-up displays may help attract attention to your jewellery. Because the people visiting your exhibition stand are retailers looking for stock, you may like to show how your jewellery will look within a retail store environment, so you can create something special using your exhibition stand.

Just because jewellery is static, it doesn’t mean your exhibition stand has to be static and boring. You may like to consider ways of bringing movement to your stand. You can create videos of models wearing your jewellery in various situations and show these on large flat screen televisions within your exhibition stand space. Pop-up and other moving display cases can help to attract attention to your exhibition stand.

For the past 20 years, the JAA International Jewellery Fair has been attracting many retailers and trade buyers, so you will want to get in on the action at the fair in August this year. Exhibition space is still available, but generally sells quickly. If you are exhibiting this year, the Exhibition Co. can help you to set up your exhibition stand in the best way to show off your beautiful jewellery pieces.

Set Sail at the Sydney International Boat Show

2011-06-15T11:57:00.001+10:00

More than 70,000 people will attend the Sydney International Boat Show between July 28 and August 1 this year, so if you are planning to be an exhibitor at the show, you will have a brilliant opportunity to market your business and products to a large crowd of boating enthusiasts.

Exhibitors at the Sydney International Boat Show are not limited to showing boats, as there are many products related to boating, from sunglasses to life saving equipment, from radios to wakeboards, and almost anything else that boating enthusiasts of all sorts will like to buy.

Exhibition stands that include boats will require a large space within the six exhibition halls at the Darling Harbour Sydney Convention and Exhibition Centre. However, most of the exhibitors of large boats are in the outside moorings near the exhibition centre. If you do want to exhibit smaller boats inside, you need to ensure you have plenty of space within your exhibition stand, as your prospective buyers will want to board the boats and explore the features.

Even those with boats will need exhibition stand lighting, signage, and other items, as the lighting in the exhibition centre is too general and does not allow you to highlight your products. If you want to make it easier for people to see your boats, you may want to create raised walkways and steps alongside your exhibition boats, so your prospective customers can step straight from the walkway into the boat.

You will need exhibition furniture, such as comfortable chairs and small tables, where your sales team can have discussions with genuine buyers, as many people do come to the boat show prepared to purchase a boat on the day.

If you do not have large items, such as boats to exhibit, you have more freedom to set up your exhibition stand in the best way to attract attention. Of course, it does depend on what your product is as to what you will need within your exhibition stand. For example, if you sell sunglasses, mirrors where customers can see the sunglasses on their own faces are essential. You will need lighting for these mirrors, to show your sunglasses to the best effect.

Besides designing your exhibition stand to suit the products you sell, you need to consider how to attract people into your stand. Signage is an essential element of any exhibition stand, and you can create large signs in almost any shape and colour with the new printing technology available. Remember that visitors to the Sydney International Boat Show will have 280 exhibition stands vying for attention and some people will not visit every stand. Signage helps people to decide what your stand is offering and if they are interested in visiting your stand closer, so it is important to make your signs and graphics visible.

Designing an exhibition stand for the Sydney International Boat Show is not always an easy task, especially due to the large nature of many of the products on sale. Consulting with experts within the exhibition industry will help you to ensure you have all the lights, signage, and exhibition stand furniture you need to attract attention and make sales at the boat show.

Pacific 2012 International Maritime Conference

2011-06-14T15:19:00.003+10:00

Coming to the Sydney Convention & Exhibition Centre, Darling Harbour on 31 January – 2 February 2012 will be the Pacific 2012 International Maritime Conference. The Pacific 2012 IMC is to be held in association with the Pacific 2012 International Maritime Exposition and RAN Sea Power Conference 2012.

The Pacific 2012 International Maritime Conference is the perfect opportunity for people involved in maritime and naval affairs around the world to come together to discuss the latest developments in naval design, architecture, engineering and new technology. The event will provide a meeting place for industry representatives from around the world an dwill provide a platform for the exchange of ideas and allow for new business contacts to be established.

Check out the web-site to learn more about the conference.
If you need any assistance with your exhibition stand for the show contact Exhibition Co.

The Australian International Motor Show

2011-06-07T12:46:00.003+10:00

The Australian International Motor Show is currently running under a joint venture between Victoria and NSW in which the show alternates between Sydney and Melbourne. After a successful show at Sydney’s Convention and Exhibition Centre in October of 2010, this year’s show will be held at Melbourne’s Convention and Exhibition Centre in from 1st to 10th July.

It is a fact that Motor Shows attract the largest audiences for indoor exhibitions in Australia. Some other interesting facts as displayed on the International Motor Show’s website are that:

Males accounted for over 70% of all Motor Show patrons
Over 36% of visitors to the Motor Show are aged under 30 years with 22% aged over 60 years.
Over 60% of patrons surveyed intend to visit the next Motor Show.
The proportion of patrons attending the Motor Show for the purpose of gathering information prior to making a vehicle purchase decision is approximately 36%.
Females attending the Motor Show are more likely to attend the show for the purpose of gathering information prior to making a vehicle purchase decision.
Over 300 semi trailer loads of equipment is required to build exhibitor stands for the Motor Show.
Over 450 people work on site during the Move-In to get the Motor Show built. These include riggers, electricians, tilers, carpenters, sound and lighting engineers and plumbers.
Around 150 mobile phones are found in and around the Motor Show during public days.
Almost 8km of staging truss for lighting grids and 65km of electrical cable is used in the construction of exhibitor stands and set up of audio visual equipment.
Over 23,000sqm of floating floor and carpet used in the exhibition.
Approximately 400 motor vehicles will be displayed when the Show is completed

Get Ready to Exhibit at the Good Food and Wine Show

2011-05-06T10:10:00.001+10:00

If you have booked your exhibition stand at the popular Good Food and Wine Show on July 1 to 3, you have already made the first step in gaining over 35,000 new customers. Restaurant and delicatessen owners, chefs, retailers, and other people involved in the food industry will be sourcing new products to sell while members of the public will be looking for the best gourmet and wine products to stock their cellars and larders. How are you going to attract these people into looking at your exhibition stand?

When you design your exhibition stand for the Good Food and Wine Show, you need to consider several factors. Among the other 350 exhibitors, there will be competitors and plenty of samples for the crowds to try. Everyone will be trying to get the attention of the crowds. You will need an exhibition stand that stands out and attracts attention.

You need to consider several practical items before you can design your exhibition stand for the Good Food and Wine Show at Sydney’s Convention and Exhibition Centre in Darling Harbour. If you have a product that needs chilling, you will need to hire fridges, freezers, or cool storage display shelving to keep your product fresh. If you intend to cook samples of your product, you will need to provide cooking facilities. The exhibition furniture you choose must provide appropriate storage for your products and additional samples.

Most people think about these practical factors, but forget that attracting attention needs more than providing good information or even samples. Many of the exhibition stands will be in the traditional “booth” style format. While this may be appropriate for some companies, it does get boring to walk around. If you want to attract attention, you might want to consider creating a unique style of exhibition stand using the ‘box’ exhibition stand. You can create a stand in any shape you can imagine. Would you sell more apples if your exhibition stand looked like an apple? What about creating a giant wine cooler with a bottle of wine with your label: would that make your wine exhibition stand look different?

Using the latest technology, you can make signage in any shape or colour. You are not limited to rectangular banners or boring posters. Use your imagination to capture the interest of your potential customers. Use colour, shape, sound, light, and even scent to arouse curiosity and excitement about your product. You can invite people to partake of an adventure that they will remember, instead of simply consuming your free sample and moving on.

Create an exhibition stand that says something to your potential customers, and remains in their memory, long after the taste of your sample has faded. The Good Food and Wine Show is an opportunity to create a statement about the uniqueness of your product, so spend time planning and designing an intriguing exhibition stand.

Craft Your Exhibition Stand with Creativity for the Craft and Quilt Fair

2011-04-27T10:21:00.003+10:00

Australia’s Craft and Quilt Fair will attract thousands of people who are looking for inspiration. The Sydney event will see the Sydney Convention and Exhibition Centre in Darling Harbour crowded with people who want to learn about and purchase craft and quilting materials.

As the event runs for five days, between Wednesday 22 June and Sunday 26 June, your exhibition stand will need to look as fresh and new on the last day as it does on the first. If you are going to attend the Craft and Quilt Fair in other Australian cities, you will want to ensure that you can pack, transport, and unpack your exhibition stand in each city without sustaining damage.

Designing your exhibition stand for the Craft and Quilt Fair to be durable is not your only consideration. You will want to create an exhibition stand that inspires imagination. People are looking for a sense of what is possible from the craft and quilt fair, so use your exhibition stand to show what you can achieve with your product.

If you sell paper products, for example, you could design your exhibition stand to look like a large version of your product. Alternatively, you could create an illusion of ‘stacks of paper’ to use as the walls of your exhibition stand. Using modern fabrics and lightweight materials, you can create almost any effect. You can design a “box” stand that can be in any shape you can imagine. Why stick to the traditional “booth” style exhibition stand when you can create something that is truly original and emphasizes the best of the craft industry.

Use colours, fabrics, lights, signage, and display stands to build the atmosphere within your own exhibition stand. Be imaginative in your use of colour. With technology today, you can create almost any colour you need to use in your exhibition stand walls, furnishings, and signage. Blend various shades to create the perfect colours for your exhibition stand.

You do not have to use only the lighting providing by the overhead ceiling lights in the convention centre. You can create unique effects by designing where the lights (and conversely, the shadows) fall. Illuminate certain areas of your exhibition stand and create 3D impact by building shadows in different spots.

Highlight your products using specialized exhibition display stands. You can use a pop up display to attract interest from passersby. Use lights to highlight your product displays within your exhibition stand. Movement will always attract attention, so you can create moving display stands that will show your craft products off to everyone.

Using your imagination, new technology, and interesting effects, you can design a truly unique and eye catching exhibition stand for the Australian Craft and Quilters Fair in Sydney between June 22 and June 26.

How to Have a “Hair-Raising” Stand for the Hair Expo

2011-04-20T09:38:00.000+10:00

More than 12.000 people in the hairdressing industry will attend the annual Hair Expo at Sydney’s Convention and Exhibition Centre in Darling Harbour between June 11 and June 13, 2011. This is the premier event where thousands of hairdressers will look to source and purchase new products for their saloons. As a trade event, this is the big one for the hairdressing industry and you need your exhibition stand to attract attention (and preferably raise a few eyebrows in admiration) among the 150 other exhibition stands at the event.

A custom-built exhibition stand, using a “box” design, which allows you to create a special shape within your stand space, could be the best way to attract attention. Could you design your exhibition stand to look like a larger version of your product? This certainly makes your product more memorable to the visitors, instead of simply seeing your product on the shelf.

With new technology, exhibition stand designers can create a “box” exhibition stand in almost any shape, so you could create a stand that reinforces your logo, branding, and other marketing materials. Use fabrics in the appropriate colours to cover the basic shape of the exhibition stand to create a remarkable exhibition stand that brands your product and company as a leader in the hair industry.

Creating a custom-built, unique exhibition for your product could be the key to attracting more attention than people who use a traditional or “booth” style exhibition stand. Think carefully about your product and show the benefits of the product to the potential customers by using these features within your exhibition stand design.

Think about how you are going to demonstrate your product. You could have some dummy heads with wigs of hair treated with your product or show people how to apply your product using models. You could even have DVDs showing how to apply your product within your exhibition stand. Providing a visual and moving exhibition where people can see your product in action will create a memorable stand for your potential customers.

Because you will want to highlight certain areas within your exhibition stand, especially where you will have models demonstrating your product, you will need to consider lighting effects as part of the exhibition stand design. There is little point in saying your product makes hair shiny, if you do not light up the model or dummy properly to encourage the light to ‘shine on the hair and for the hair to reflect the light so everyone can see how shiny your product makes the hair.

Speak to an exhibition stand designer today to get started on designing an attractive and practical exhibition stand. Demonstrating your product will take space, but it is an effective marketing tool to use, as people in the industry will be looking to see how the products really work. Providing an interactive, real-life experience for your potential clients could be a point of difference between your stand and others who just display their products on a shelf.

The Hair Expo in June will be your opportunity to showcase your product to the people in the industry who purchase the product to sell in saloons in Australia and around the world. Make your exhibition stand memorable and attractive by creating a unique space that allows you to demonstrate your product practically while creating a good impression of your branding and company’s professionalism.

The National Careers & Employment Expo

2011-04-06T11:20:00.001+10:00

If you are an exhibitor looking for some last minute stand ideas or exhibition furniture check out our stock at Exhibition Co or get some advice from our Resources section on the web site.
The National Careers & Employment Expo is currently touring Australian cities. Next stop: Sydney

The Good Food and Wine Show

2010-05-26T15:38:00.014+10:00

Described by the organizers as ‘Australia's biggest gourmet deli’, The Good Food and Wine Show is coming to Sydney’s Convention and Exhibition Centre in July.

There will be celebrity chefs throughout the three day event in the ‘Celebrity Theatre’ as well as tastings, cooking school, wine, cheese and chocolate appreciation classes and thousands of tastes and demonstrations from hundreds of different exhibitors.

The show which will visit every major city in Australia is open for three days in Sydney (Jul 16th – 18th) and expects to attract more than 30,000 visitors.

For all those people who think the kitchen is an exciting place to be, this is the show for you.

Check out more details on The Good Food and Wine Show.

Six Ways To Attract Potential Customers To Your Stand

2010-04-12T14:37:00.010+10:00

If you’ve ever been to an exhibition or trade show you will see that some stands attract a large crowd and others hardly anyone at all. Why is that?

The problem is that all the exhibitors are pretty much trading the same thing – so you have to grab the attention of your visitors by means other than just a great product. You need to make your exhibition stand attractive and more importantly, memorable.

Here 6 ways to’ stand out’;

1 – Visual Display

Pretty obvious but often surprisingly overlooked. Get a good exhibition stand designer on the case. A designer will ensure your space is used to its optimum capacity. They will also advise on graphics, carpet & wall colours, furniture placement and product display.

A well designed stand is a more attractive exhibition stand.

2 – Moving Display

Static visual displays are good, but anything that moves will catch someone’s peripheral as they walk past. People like to see something different, particularly in a hall where there is a lot of the same. Anything moving or automated on your satnd will attract attention.

3 – Physical Demonstration

If you are promoting a product that people can use, create a demonstration area. You can easily gather a crowd around as you complete the demonstration. You can even encourage some of the people gathered around to participate in the demonstration to see how easy it is to use your product. This will certainly attract more attention than simple static displays with someone to answer questions. If your budget will stretch – hire a professional spruiker to generate the crowd for you. Human nature being what it is – people will stop to see what all the fuss is about. A crowd will always attract a bigger crowd.

4 – Actual Products or Samples

If possible, have some giveaway samples you can give out to your visitors. Have order forms at the ready too and maybe some colour charts, books or catalogues etc. so even if your customers don’t buy on the spot, they will have something physical to take away with them fro reference.

5 – Special Deals or Treats

Everyone loves a bargain, or even to receive something for free. Appropriate giveaways should always have your company’s name and contact number on it, so that people can call after the exhibition closes. Make your prospective customers feel special by making them think you are doing them a favour and giving them something for nothing.

6 – A Chance to Win

Offering a prize on your exhibition stand is a great way to attract attention. One of the best ways to do this is to have a great big bowl where potential customers place their business cards. Set up a time for the draw when people can come back and gather round your stand for the result. (This in itself will attract attention from other passers by).One of your customers will win the ‘raffle’ prize, and you get to keep all the details for potential follow ups after the show.

Now Exhibitors can Register Online

2010-02-15T11:08:00.012+11:00

Exhibition Co. has spent the last few months designing and developing an on-line exhibitor manual and registration area to make the process of exhibitor registration easier for the organizer, individual exhibitor and exhibition provider alike.

The process:
Each exhibitor is sent an email with their unique log-in details and a direct link to the on-line registration site. They are then led to the initial on-line manual ‘landing page’ where they get a general overview of all the guidelines and information for both venue and the specific show. (The first show to use the online registration is the upcoming ACI 49th World Congress, in Sydney in March.) This page has all the exhibitor info, including exhibitor manual, forms to be filled out, venue information, venue forms etc.

The main registration forms can be filled out directly on-line, whilst venue forms can be downloaded from the site and filled out separately, each to be sent to the relevant party. (On-line forms are sent automatically when the exhibitor hits ‘submit’

The benefits of online registrations are:

1. it’s cheaper
2. it’s faster
3. it’s greener
4. it’s easier

Fascia names can be filled out by the exhibitor and sent directly to the organiser & to Exhibition Co’s signage department simultaneously – which cuts out the middle man, speeding up the process and cutting back on error………. In the past this has been handwritten and faxed allowing for mis-interpretations and mis-prints.

The site has been designed for ease of use by anyone. Even those with little experience in computers or on-line ordering will find it simple to navigate. The organizer and exhibition provider can interact directly with each exhibitor and information is passed on almost immediately.

Bookings for rental furniture, signage, power options, flooring options and stand upgrades and accessories can be processed via this on-line format too, and is done so instantaneously. As soon as the form is sent, Exhibition Co. can start to process the requests. Exhibitors can pay for any extras directly on-line, again saving time on postage and processing of cheques.

Another advantage of this system is the ability to update or add information as it comes in. The exhibition organizer can make changes on-line keeping each exhibitor up to date with opening times, workshop times, install and dismantle times and any other events happening in-line with the show.

Also, the on-line registration allows Exhibition Co. to keep track of orders and the status of each individual exhibitor. Reminders can be sent out via email depending on the progress of each person.

In the past the exhibitor manual has been provided as a multiple page document printed out and sent to each exhibitor. So not only is this option easier but by saving paper print-outs, it is greener and cheaper too.

CeBIT Australia

2010-02-03T16:18:00.004+11:00

In May, CeBIT will be returning to Sydney for its 9th year. The 3 day show will be one of the biggest ICT events in Australia. All aspects of the industry will be catered for and is viewed by the industry experts as one of the best platforms to discuss what’s new in the field of Information and Communications Technology.

The organizers are expecting over 600 exhibitors, with over 30,000 leading experts and decision makers visiting the show. Based on the Hannover annual CeBIT exhibition which is the largest in the world of its kind, Sydney’s show is sure to be a huge attraction in the Asia Pacific region.

Aside from the main exhibition, there will be many other events taking place around the city organized by the show’s sponsors, government departments and industry associations. The main conference itself promises over 120 speakers making up a varied and informative program over the three days between May24th and May 26th 2010 at The Sydney Convention and Exhibtion Centre, Darling Harbour.

Why choose Trade Show and Exhibition Rentals?

2010-01-28T11:20:00.009+11:00

Thousands of business owners world-wide have known a big secret to attracting and maintaining customers for many years. What is that secret, you ask? Tradeshows! Tradeshows and exhibitions will get you exposure direct to your target audience.

Tradeshows are like any other form of market place. You still need to be noticed amongst your competitors. So a good exhibition stand is essential. But don’t panic, there are options to achieve this without breaking the bank and one is to use an exhibition hire company.

Trade show or exhibition hire is convenient for many reasons.

It’s cheaper than buying
You don’t have to worry about storage before or after the show
You don’t need to worry about delivery or install
You allow yourself a greater choice
The items rented by an exhibition company will have greater functionality
You can get advice on design and positioning of furniture and accessories from professionals in the business. (Use their knowledge!)

Many companies will get a stand custom designed, then add hire furniture and accessories as a finishing touch. But did you know that you can hire the entire stand. Many exhibition companies and stand builders offer ‘Stand Packages’ which will include a basic stand with flooring, furniture, lighting and signage all included in one overall price.

These rental packages are system based stand options, which means that you can still customise them to your individual company’s needs and make yourself stand out. You can add more signage and graphics, you can mix and match different flooring finishes, you can colour code the whole thing, add light-boxes, audio visual elements…………….the list is endless! You can pretty much get the equivalent of a full custom designed stand all for one hire price.

Australia Loves a Gift Fair

2010-01-12T11:22:00.013+11:00

Wherever you are in Australia, one of the most popular trade show events for both exhibitors and visitors alike are the gift fairs. Probably the most popular of these is the ‘Reed Gift Fair’. Its popularity is evident in the fact that it is held five times a year, twice in Sydney and Melbourne and once in Brisbane.

The gift and homewares fair is a great launching pad for any new products on the market and the latest best sellers and trends in giftware. The entire industry comes together starting in February of each new year – after the end of the Christmas bumper season, to start again with new, fresh ideas for the new season. It is a good source of information and feedback for the sellers – they can get a good indication as to whether new ideas and products are likely to be a success in the market and which way the trends are leaning.

Not only is the fair a source of information, but it is also a source for inspiration, providing ideas from some of the best and most successful suppliers in the marketplace.

This year, the show will kick off in Melbourne Convention and Exhibition Centre on the 30th January, then on to Sydney at the Convention and Exhibition Centre at Darling Harbour on the 27th February until the 3rd March. Some of the statistics for the 2009 exhibition show that over 16500 people visited the Gift Fair with many of those coming back for a second look. From these visitors, over 85% had authority to purchase.

The 2009 exhibitions also saw the introduction of a new category; ‘Designer’. This is intended to showcase the more unique, creative and contemporary merchandise. So for something a bit different and more ‘high-end’ this will be of interest to you. (For anyone wishing to exhibit, there are still a few places left so you would need to contact the organizer for details)

The Reed Gift Fairs expect to attract buyers from across the retail spectrum, from some of the largest national chains and department stores to the smallest boutique, one-outlet businesses.

Come and meet your target buyers face to face and reach thousands of potential customers in just a few days. Whether you plan to launch a new product or just show your existing customers that you are still a ‘player’, this is one of the best platforms in which to do it. Exhibiting will help you achieve your sales and marketing goals sooner!

Cash Grab Machine

2010-01-06T15:58:00.004+11:00

This was a "Cash Grab" machine we built last year which toured around Sydney on the back of a trailer. Seen here being used in a radio promotion.

It shows some of the diverse things we get asked to make..........but, we like a challenge!

New Exhibition Stand Packages

2009-11-18T11:57:00.004+11:00

With the strength of the ecconomy still a little up in the air, some businesses are a bit wary of spending too much on marketing, although experience teaches us that this is one of the most important times to be adding to the marketing budget and showing your customers and competition that you are still in the game and looking forward.

However, knowing that cost is s big issue at present for businesses looking to participate in a trade show or exhibition, we have designed some new exhibition stand packages to suit all budgets. Whether you're looking for a small 3m x 3m stand package or 9m x 6m, we have several options now available. Each package can be made to stand out by adding your own graphics and signage. We have also quoted for backlit options which is a great idea to really stand apart from neighbouring stands.

We are currently working on some exhibition furniture hire options which will be available in the new year. It has already been tested ona couple of exhibtiion stands and has been so successful that we are working on releasing an entire range designed specifically for exhibition stands. The furniture will be both functional and aesthetic with changeable graphic or coloured panels. This means that no two stands will look the same, and again, we will have backlit options for the graphic panels to relaly stand out.

Trade Show Jargon

2009-11-02T10:41:00.004+11:00

If you are planning to exhibit at a trade show for the first time you may be baffled by some of the jargon. Following are a few common exhibition or trade show phrases interpreted for you;

Modular Exhibition Stand
A modular stand is constructed with integrated components made up from poles and panels to create a tailored exhibition stand. These can be custom designed or just used to upgrade your standard stand package. With eye catching graphics and the right exhibition hire furniture, these stands can be a great choice for the budget minded. A modular exhibition stand can be assembled in different ways to fit a smaller or larger space. This makes them the ideal choice for traveling shows or for repeated use of the same stand where the graphics can be interchangeable.

Island Exhibition Stand
An island stand is one which has no adjoining walls with other exhibitors. Often these stands are just booked as floor space and a custom exhibition stand designer is employed to create the best use of the space allocated. These stands are practically limitless in design options.

Portables
A portable exhibit is one which, as the name suggests, can be easily transported. Usually this consists of a banner or rolled up printed panels which attach to a lightweight frame, all of which can be packed easily into a carry case. The carry case will then double up as a desk. Generally a ‘portable’ display is one which can be erected by one person alone. Again – great for the budget conscious as once you purchase your portable stand, the graphic panels can be changed for each use. Portable banner stands are a good idea for shopping centres and the like. They are not as sturdy as a modular stand.

Custom Exhibition Stand
A custom stand is one which is designed and built from scratch and made to the specific needs of the individual exhibitor. Limited only by the imagination of your designer (and budget of course), a custom designed exhibition stand is great to showcase a new product or just to get noticed in the industry.

Banner Stand
Much the same as ‘portables’ a banner stand is made up of graphic panels/banners and a specifically designed stand to hold them up. ‘Banner Stand’ also covers such things as ‘pull-up banners’, ‘ roll-up banners’ or ‘stand-¬up banners’. Basically with all of these, you purchase the ‘stand’ part which will come with carry bag and poles. All you need to do is add your graphics. You can either design them yourself or get the banner provider to create something for you. Most banner providers will have in-house graphics designers and large format printing capabilities. These stands come in various sizes both single and double sided and with different quality stands and materials depending on your budget.

Rental Package
A ‘rental package’ can be either a stand package or a furniture package – or sometimes even both. An exhibition stand is generally a hire item from an exhibition company who will build to your specifications. They will transport, erect and pack down your stand, then take it back to their warehouse. You can buy your stand but bear in mind you will need somewhere to store it when not is use. Rental packages are put together by the exhibition companies to make things easier for you, the exhibitor. You will get your stand, your graphics, your flooring, electrics, lighting and sometimes even furniture as one easy package.

The Australian Dental Expo

2009-09-16T11:09:00.005+10:00

The Australian Dental Expo is coming to Sydney in 2010. This exhibition is run by ADIA - the Australian Dental Industry Association. They are the national industry body for all things dentistry and have been organising this show for several years now. Alternating between Sydney and Melbourne every two years it will bring all dental industry professionals under one roof at Sydney's Convention and Exhibition Centre, Darling Harbour between the 26th and 28th April.

The show is not open to the general public but with statistics from the last Dental Expo in 2008 showing over 4000 visitors all from the industry passing through the doors it is a great venue to exhibit new products or services.

Visual Impact Image Expo

2009-09-03T14:36:00.002+10:00

The Visual Impact Image Expo is returning to Sydney's Convention and Exhibition Centre in October for three days. Organisers are promising a 'bigger and better' exhibiiton this year with more exhibitors and more visitors.

Once called 'Screenex' and focused predominantly on the screen printing industry, the show is now one of the foremost exhibitions for the whole graphics and signage industry with many industry suppliers, buyers and experts expected to attend.

How to Encourage Visitors to your Exhibition Stand

2009-04-07T13:45:00.001+10:00

When you are taking part in an exhibition or trade show, not only do you want to have a well designed and organized exhibition stand, you want to be able to attract people to it.

It’s no good having a great looking expensive exhibition stand if there is nobody in it. If you have no visitors, you are not making new leads or contact and after all, this is the reason you are there in the first place.

You have to stand out against your competitors, but also create an inviting and enticing space to which people will be drawn. You want people to feel comfortable while they are there, and you want them to hang around for a while to see what you have on offer.

Make sure there are no physical barriers stopping people from wandering on to your exhibition stand. You don’t want people intimidated before they have even taken a step onto your stand.
People will initially be attracted to colours and lights and strong exhibition signage but the only reason they will stay around is if you give them a reason to stay. Once visitors have entered your space have something for them to look at/touch/read/listen to etc.

One of your most important and effective marketing tools on your exhibition stand will be your staff. Good staff on your exhibition stand are vital in making your visitors stick around. You must make your visitors feel important. The better you can make them feel, the more chance they will remember you over your competitors.

Create a crowd if possible. People can’t help themselves. They will always come and have a look at what the fuss is about. If you can afford to employ a speaker or spruiker, do so.

Have something to give your visitors. Make sure you have brochures on offer for them to look at – but also think about something ‘gimmicky’ to give away. Any kind of ‘show bag’ with your logo emblazoned on the side is a good idea as your visitors will then carry it around the exhibition hall advertising your company for you.

Most importantly - Don’t lose sight of what you are fundamentally at the exhibition or trade show for. You are there to make sales.

All these things will be taken into consideration if you hire a good exhibition stand designer. Their job is to create a comfortable space for you and your customers in which to discuss business.

Moving into Shell Scheme

2009-01-29T15:24:00.001+11:00

March 2009 sees expotech start its national tour of Australia. ‘expotech’ is Australia’s premier IT&T channel enablement event and a key part of the IT&T industry. The shows will start in Canberra NCC on March 11th and then Sydney Convention and Exhibition Centre 17th March. The show then moves on to Adelaide, Brisbane, Hobart, Melbourne and Perth throughout April to August.

The show is operated by Ingram Micro and Exhibition Co. are their official contractors to the show. We are at present taking orders for all furniture hire and AV requirements. We are also offering 'upgrades' to the shell scheme booths.

All work will be taken on in-house. We have a 3000sq metre workshop in which everything will be built. We will also be producing all the fascias in-house and a majority of the extra printing and graphics. We have a 2.5 metre wide solvent printer in our sign shop. We also have three smaller (1.5m) printers and plotters and two laminators. Our CNC router will be able to fulfill any requests for 3D signage of any kind.

Looking forward to a busy couple of months!

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Who are we?

2009-01-08T15:38:00.002+11:00

We are an exhibition design company operating out of Sydney's Northern Beaches. We own a large workshop which covers over 3000 square metres in size. Our workshop houses a woodworking shop, metalworking shop, acrylics and plastics, a signage shop including several large format digital printers, 3D CNC routers..........amongst other things.

We specialise in Exhibitions - as our name suggests - however we also venture into special events, AGMs, conferences, road shows and festivals as the need arises.

Some things we were invloved in last year include The International Gaming Expo at Darling Harbour, a hand painted train carriage at Circular Quay, a giant 'camera' in Martin Place, The International Motor Show (all states) and a cash grab machine for Sydney Casino to name but a few.

So business is diverse.

2009 will be our busiest year to date as we are investing in a new shell scheme venture which will keep all our in-house departments busy.