How to Encourage Visitors to your Exhibition Stand

When you are taking part in an exhibition or trade show, not only do you want to have a well designed and organized exhibition stand, you want to be able to attract people to it.

It’s no good having a great looking expensive exhibition stand if there is nobody in it. If you have no visitors, you are not making new leads or contact and after all, this is the reason you are there in the first place.

You have to stand out against your competitors, but also create an inviting and enticing space to which people will be drawn. You want people to feel comfortable while they are there, and you want them to hang around for a while to see what you have on offer.


Make sure there are no physical barriers stopping people from wandering on to your exhibition stand. You don’t want people intimidated before they have even taken a step onto your stand.
People will initially be attracted to colours and lights and strong exhibition signage but the only reason they will stay around is if you give them a reason to stay. Once visitors have entered your space have something for them to look at/touch/read/listen to etc.

One of your most important and effective marketing tools on your exhibition stand will be your staff. Good staff on your exhibition stand are vital in making your visitors stick around. You must make your visitors feel important. The better you can make them feel, the more chance they will remember you over your competitors.

Create a crowd if possible. People can’t help themselves. They will always come and have a look at what the fuss is about. If you can afford to employ a speaker or spruiker, do so.

Have something to give your visitors. Make sure you have brochures on offer for them to look at – but also think about something ‘gimmicky’ to give away. Any kind of ‘show bag’ with your logo emblazoned on the side is a good idea as your visitors will then carry it around the exhibition hall advertising your company for you.

Most importantly - Don’t lose sight of what you are fundamentally at the exhibition or trade show for. You are there to make sales.

All these things will be taken into consideration if you hire a good exhibition stand designer. Their job is to create a comfortable space for you and your customers in which to discuss business.