If you have booked your exhibition stand at the popular Good Food and Wine Show on July 1 to 3, you have already made the first step in gaining over 35,000 new customers. Restaurant and delicatessen owners, chefs, retailers, and other people involved in the food industry will be sourcing new products to sell while members of the public will be looking for the best gourmet and wine products to stock their cellars and larders. How are you going to attract these people into looking at your exhibition stand?