Get Ready to Exhibit at the Good Food and Wine Show

If you have booked your exhibition stand at the popular Good Food and Wine Show on July 1 to 3, you have already made the first step in gaining over 35,000 new customers. Restaurant and delicatessen owners, chefs, retailers, and other people involved in the food industry will be sourcing new products to sell while members of the public will be looking for the best gourmet and wine products to stock their cellars and larders. How are you going to attract these people into looking at your exhibition stand?


When you design your exhibition stand for the Good Food and Wine Show, you need to consider several factors. Among the other 350 exhibitors, there will be competitors and plenty of samples for the crowds to try. Everyone will be trying to get the attention of the crowds. You will need an exhibition stand that stands out and attracts attention.

You need to consider several practical items before you can design your exhibition stand for the Good Food and Wine Show at Sydney’s Convention and Exhibition Centre in Darling Harbour. If you have a product that needs chilling, you will need to hire fridges, freezers, or cool storage display shelving to keep your product fresh. If you intend to cook samples of your product, you will need to provide cooking facilities. The exhibition furniture you choose must provide appropriate storage for your products and additional samples.

Most people think about these practical factors, but forget that attracting attention needs more than providing good information or even samples. Many of the exhibition stands will be in the traditional “booth” style format. While this may be appropriate for some companies, it does get boring to walk around. If you want to attract attention, you might want to consider creating a unique style of exhibition stand using the ‘box’ exhibition stand. You can create a stand in any shape you can imagine. Would you sell more apples if your exhibition stand looked like an apple? What about creating a giant wine cooler with a bottle of wine with your label: would that make your wine exhibition stand look different?

Using the latest technology, you can make signage in any shape or colour. You are not limited to rectangular banners or boring posters. Use your imagination to capture the interest of your potential customers. Use colour, shape, sound, light, and even scent to arouse curiosity and excitement about your product. You can invite people to partake of an adventure that they will remember, instead of simply consuming your free sample and moving on.

Create an exhibition stand that says something to your potential customers, and remains in their memory, long after the taste of your sample has faded. The Good Food and Wine Show is an opportunity to create a statement about the uniqueness of your product, so spend time planning and designing an intriguing exhibition stand.