Australia Loves a Gift Fair

Wherever you are in Australia, one of the most popular trade show events for both exhibitors and visitors alike are the gift fairs. Probably the most popular of these is the ‘Reed Gift Fair’. Its popularity is evident in the fact that it is held five times a year, twice in Sydney and Melbourne and once in Brisbane.

The gift and homewares fair is a great launching pad for any new products on the market and the latest best sellers and trends in giftware. The entire industry comes together starting in February of each new year – after the end of the Christmas bumper season, to start again with new, fresh ideas for the new season. It is a good source of information and feedback for the sellers – they can get a good indication as to whether new ideas and products are likely to be a success in the market and which way the trends are leaning.