How to Have a “Hair-Raising” Stand for the Hair Expo

More than 12.000 people in the hairdressing industry will attend the annual Hair Expo at Sydney’s Convention and Exhibition Centre in Darling Harbour between June 11 and June 13, 2011. This is the premier event where thousands of hairdressers will look to source and purchase new products for their saloons. As a trade event, this is the big one for the hairdressing industry and you need your exhibition stand to attract attention (and preferably raise a few eyebrows in admiration) among the 150 other exhibition stands at the event.



A custom-built exhibition stand, using a “box” design, which allows you to create a special shape within your stand space, could be the best way to attract attention. Could you design your exhibition stand to look like a larger version of your product? This certainly makes your product more memorable to the visitors, instead of simply seeing your product on the shelf.

With new technology, exhibition stand designers can create a “box” exhibition stand in almost any shape, so you could create a stand that reinforces your logo, branding, and other marketing materials. Use fabrics in the appropriate colours to cover the basic shape of the exhibition stand to create a remarkable exhibition stand that brands your product and company as a leader in the hair industry.

Creating a custom-built, unique exhibition for your product could be the key to attracting more attention than people who use a traditional or “booth” style exhibition stand. Think carefully about your product and show the benefits of the product to the potential customers by using these features within your exhibition stand design.

Think about how you are going to demonstrate your product. You could have some dummy heads with wigs of hair treated with your product or show people how to apply your product using models. You could even have DVDs showing how to apply your product within your exhibition stand. Providing a visual and moving exhibition where people can see your product in action will create a memorable stand for your potential customers.

Because you will want to highlight certain areas within your exhibition stand, especially where you will have models demonstrating your product, you will need to consider lighting effects as part of the exhibition stand design. There is little point in saying your product makes hair shiny, if you do not light up the model or dummy properly to encourage the light to ‘shine on the hair and for the hair to reflect the light so everyone can see how shiny your product makes the hair.

Speak to an exhibition stand designer today to get started on designing an attractive and practical exhibition stand. Demonstrating your product will take space, but it is an effective marketing tool to use, as people in the industry will be looking to see how the products really work. Providing an interactive, real-life experience for your potential clients could be a point of difference between your stand and others who just display their products on a shelf.

The Hair Expo in June will be your opportunity to showcase your product to the people in the industry who purchase the product to sell in saloons in Australia and around the world. Make your exhibition stand memorable and attractive by creating a unique space that allows you to demonstrate your product practically while creating a good impression of your branding and company’s professionalism.