Exhibiting at the Brisbane Good Food and Wine Show

The Brisbane Exhibition and Convention Centre will be packed with hungry and thirsty people who love gourmet food and wine on November 4 to 6 this year with the annual Good Food and Wine Show. If you are planning to exhibit at the Good Food and Wine Show this year, you'll want an exhibition stand that will help attract people to your business.


The Good Food and Wine Show has already attracted thousands of members of the general public, restaurant owners, chefs, and gourmet suppliers in Melbourne and Sydney earlier in the year and it is finally the turn of Brisbane to enjoy the gourmet experience of the Good Food and Wine Show.

For vineyards and wineries, it can be extremely difficult to have a point of difference that people will remember about your wines, compared to the other many wineries who will also have exhibition stands at the show. The variety of food does provide more options, but it can still be hard to distinguish one brand of gourmet or handmade chocolates from another, for example, when visiting the multitude of stands at the show.

This is why it can be crucial to put plenty of time and thought into the design of the exhibition stand. You will want your stand to be different and to attract attention, while providing the practical amenities people will need to sample your wines, beers, and food produce.

While there are only so many ways to set up a bar area where people can sample wines or beverages, there are millions of ways to creatively decorate the space behind the bar to create a unique ambience to your exhibition stand. Consider using lights, signage, colours, and fabrics to create a different impact and make your exhibition stand attractive.

You can use different materials to promote different styles of wine. If your point of difference from other wineries is the old wooden casks you use to age your wine, for example, you might like to create a wooden bar with an old fashioned ambience within your exhibition stand and have large photos of your winery printed on signs behind you.

If you are showing the produce from a particular region, you will want to distinguish your produce from other regional products too. Showing a map of the region can help bring your produce recognition, so this could be an important part of your exhibition stand signage.

While most stands at the Good Food and Wine Show in Brisbane will focus on providing as many samples as possible, you can provide a unique and different experience with a little imagination. Think carefully about what makes your product different from its competition and design your exhibition stand to emphasise these values.