Show Your Energy Efficiency at the Carbon Expo Australasia

People across the globe will be focusing on carbon reduction and energy efficiency in November, with a number of concurrent events being run in several countries. Australia is holding the Carbon Expo Australasia in the Melbourne Convention and Exhibition Centre on November 7 to 9. Events will also be held in Russia, Ukraine, America, Poland, and China over the same weekend.

While some of the exhibitors will have products to display, such as a new technology that enables carbon reduction or increases energy efficiency, many of the exhibitors will offer a service to attendees, like the managers of carbon offset projects, the providers of carbon accounting, auditing, and verification services, and the many other people who provide a service relating to the ever increasing carbon reduction industry, such as research or educational institutions, carbon market advisors and brokers, and risk managers.

It is much harder to show a service accurately in a small exhibition stand space, but it is possible to have an exhibition stand that aims higher than simply having a few brochures to hand out about your service.

Think about the services you actually do provide and how businesses and governments can benefit from those services. Look for benefits you can show physically to people who may visit your exhibition stand. For example, if your customers generally save one thousand dollars a month on energy bills after your energy efficient audit, you could make a display using ten extra large $100 notes. This could be far more attractive than simply showing a completed checklist with many ticks on it.

Videos can also provide a point of interest and add impact to your exhibition stand. Show your services in action and have testimonials from happy customers playing as you explain your services to the people who will visit your exhibition stand at the Carbon Expo Australiasia.

When designing your exhibition stand, you will want to consider the carbon footprint and impact, so ensure you use environmentally friendly lighting options, such as halogen downlights or spotlights instead of using fluorescent tube lighting.

Think about using recyclable materials or furniture pieces that can be reused by other exhibition stands in the future to reduce your carbon footprint as you exhibit at the Carbon Expo Australiasia in November. Hiring your exhibition furniture not only makes good financial sense, but is good for the environment, as others may hire the same furniture for different exhibitions.

Designing an exhibition stand for the Carbon Expo will take careful planning and consideration. You want to create an energy efficient and environmentally friendly stand that incorporates your values and branding as an environmentally friendly company.