When you are taking part in an exhibition or trade show, not only do you want to have a well designed and organized exhibition stand, you want to be able to attract people to it.It’s no good having a great looking expensive exhibition stand if there is nobody in it. If you have no visitors, you are not making new leads or contact and after all, this is the reason you are there in the first place.
You have to stand out against your competitors, but also create an inviting and enticing space to which people will be drawn. You want people to feel comfortable while they are there, and you want them to hang around for a while to see what you have on offer.
