Exhibiting at at the JAA International Jewellery Fair, Sydney

Exhibiting your beautiful jewellery creations at the JAA International Jewellery Fair will provide your business with access to over 6000 retail buyers, as well as making great connections within the jewellery industry. The JAA International Jewellery Fair will be held in Exhibition Halls 1 to 3 at the Sydney Convention and Exhibition Centre on August 28 to 30.

With more than 270 exhibition stands, most of which displaying jewellery, you will have a lot of competition, so you will need to make the most of your exhibition stand space. When you book your exhibition stand, you have the choice of simply booking the space or booking a conventional stand.

The conventional stand comes with walls, fascia, flooring, and two spotlights, but you will probably need more spotlights, downlights, and specialized lighting to show off your jewellery to the best effect. If you choose to hire only the space, you have far more options in the way you design your exhibition stand.

Creating a box exhibition stand, which includes the flooring, and walls of the stand does not limit you to having only a booth style exhibition stand, nor are you in fact limited to a box shape. You can create a ‘box’ exhibition stand in almost any shape, especially using lightweight fabrics, which can add a brilliant effect to any exhibition space.

Because jewellery is generally small, you need to show your customers how it will look on a real person. Consider creating small heads or even full size models to your signature piece. You may need to provide mirrors, so the retailers can try on the products. Lighting will be an essential element in displaying the jewellery, as you will want to highlight specific pieces.

Using pop-up displays may help attract attention to your jewellery. Because the people visiting your exhibition stand are retailers looking for stock, you may like to show how your jewellery will look within a retail store environment, so you can create something special using your exhibition stand.

Just because jewellery is static, it doesn’t mean your exhibition stand has to be static and boring. You may like to consider ways of bringing movement to your stand. You can create videos of models wearing your jewellery in various situations and show these on large flat screen televisions within your exhibition stand space. Pop-up and other moving display cases can help to attract attention to your exhibition stand.

For the past 20 years, the JAA International Jewellery Fair has been attracting many retailers and trade buyers, so you will want to get in on the action at the fair in August this year. Exhibition space is still available, but generally sells quickly. If you are exhibiting this year, the Exhibition Co. can help you to set up your exhibition stand in the best way to show off your beautiful jewellery pieces.