Set Sail at the Sydney International Boat Show

More than 70,000 people will attend the Sydney International Boat Show between July 28 and August 1 this year, so if you are planning to be an exhibitor at the show, you will have a brilliant opportunity to market your business and products to a large crowd of boating enthusiasts.

Exhibitors at the Sydney International Boat Show are not limited to showing boats, as there are many products related to boating, from sunglasses to life saving equipment, from radios to wakeboards, and almost anything else that boating enthusiasts of all sorts will like to buy.

Exhibition stands that include boats will require a large space within the six exhibition halls at the Darling Harbour Sydney Convention and Exhibition Centre. However, most of the exhibitors of large boats are in the outside moorings near the exhibition centre. If you do want to exhibit smaller boats inside, you need to ensure you have plenty of space within your exhibition stand, as your prospective buyers will want to board the boats and explore the features.

Even those with boats will need exhibition stand lighting, signage, and other items, as the lighting in the exhibition centre is too general and does not allow you to highlight your products. If you want to make it easier for people to see your boats, you may want to create raised walkways and steps alongside your exhibition boats, so your prospective customers can step straight from the walkway into the boat.

You will need exhibition furniture, such as comfortable chairs and small tables, where your sales team can have discussions with genuine buyers, as many people do come to the boat show prepared to purchase a boat on the day.

If you do not have large items, such as boats to exhibit, you have more freedom to set up your exhibition stand in the best way to attract attention. Of course, it does depend on what your product is as to what you will need within your exhibition stand. For example, if you sell sunglasses, mirrors where customers can see the sunglasses on their own faces are essential. You will need lighting for these mirrors, to show your sunglasses to the best effect.

Besides designing your exhibition stand to suit the products you sell, you need to consider how to attract people into your stand. Signage is an essential element of any exhibition stand, and you can create large signs in almost any shape and colour with the new printing technology available. Remember that visitors to the Sydney International Boat Show will have 280 exhibition stands vying for attention and some people will not visit every stand. Signage helps people to decide what your stand is offering and if they are interested in visiting your stand closer, so it is important to make your signs and graphics visible.

Designing an exhibition stand for the Sydney International Boat Show is not always an easy task, especially due to the large nature of many of the products on sale. Consulting with experts within the exhibition industry will help you to ensure you have all the lights, signage, and exhibition stand furniture you need to attract attention and make sales at the boat show.