The Online Retailer Conference and E-Commerce Expo, September 2011

The Online Retailer Conference and E-Commerce Expo is a trade event for business people and decision makers in the leading online retail industries. It will be held at the Sydney Convention and Exhibition Centre between 26 and 29 September, with the expo on the 27 and 28 September. Retail is big business and the attendees will be looking for high quality exhibition stands that show the qualities of businesses they want to work with. Website designers, social marketers, and cross-channel multi-marketing experts will be competing for attention in the two days of the E-Commerce Expo.


Because the cost of the exhibition space is relatively high for this conference and trade expo, smaller business owners who exhibit may be tempted to skimp on the exhibition stand costs. However, this could be the costliest mistake anyone could make. Many of the attendees at the expo will have purchasing power for their retail businesses between $50k to $1 million a year and if you do want to attract the high players in the online retail industry, you will need to present a highly professional exhibition stand.

Designing a professional exhibition stand for online services such as promoting website marketing or SEO consultancy services can present a real challenge, because you won't have products as such to display. Website designers can at least display copies of websites they have designed, but the technology service based industries will need to be innovative and inventive to create exhibition stands that do attract attention. This is where a professional exhibition stand designer can help you to raise your stand above your competitors at the expo.

Since the exhibition is based on online retailing and e-commerce solutions, every exhibitor will want computers or technology showing their products and services. Connecting a laptop to a larger screen, such as a plasma or flat screen television is a good way to show the services you offer. You could also show DVDs or videos of your results and products on a large screen.

When designing your exhibition stand, pay close attention to the lighting, as you will need to provide additional lights to show the computer screens properly, especially if you want your potential e-commerce customers to interact with your technology within your exhibition stand.

Signage will be an essential component of any exhibition stand in the E-Commerce Expo. With good, professional signage, you can explain the benefits of your services and show the package deals you offer to potential clients. Branding and logo recognition is also enhanced by professional exhibition signs and banners. A two-metre printer can provide large signs with amazing colours and properties that is guaranteed to attract attention from the expo attendees.

The E-Commerce Expo is guaranteed to be an exciting event for all businesses who are associated with online retailing. Exhibitors at the expo will want professionally designed exhibition stands that provide potential customers with all the information they need to make the decision to purchase the products and services on offer.